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ZIMBRO

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Für einen fiktiven, aus Portugal stammenden Gin, entwarf ich die Marke Zimbro. Zimbro ist portugiesisch und bedeutet Wacholder. Gin ist eine farblose Spirituose aus Wacholder und das Wort Gin stammt von dem französischem genévrier (=Wacholder).
Ich entschied mich für die elegante aber verspielte Schrift „Emilea“ für das Logo bzw. als Akzentschrift für das Corporate Design der Marke. Die gewählten Farben unterstreichen die Eleganz, wobei das grelle Gelb für einen modernen Touch sorgt und als Blickfänger agiert. Auch die Bildsprache orientiert sich an ähnlichen Tönen, welche im Kontrast zu dem Gelb stehen.

BRAND DESIGN / FICTIONAL PROJECT / 2021

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© TERESA EIBINGER / 2024

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